Company Blog Posts

“Wearing The Right Hat: The Dangers of Unethical SEO” (Response Marketing Blog)

Trying to get discovered? In online marketing, no tool is greater than the advertising generated by a high PageRank on the almighty Google. By delivering what it determines to be the highest quality pages to its users, Google’s search rankings serve as the ultimate form of testimonial to your website. But what determines “quality?” This is the question that search engine optimizers have been working on professionally for years.



“Transcending Aid: Social Relief Efforts in the Japan Tsunami Crisis” (Respone Marketing Blog)

In the wake of one of the largest natural tragedies since the earthquakes of Haiti, people around the globe are constantly searching for ways in which they can assist the survivors of the devastating Tsunami in Japan. The wall of water destroyed and displaced thousands of families, leaving over 7,000 dead and 17,000 missing (according to Japan’s National Police Agency). Those remaining wander the wreckage in search of food, shelter, and hope of finding their missing loved ones.


“IBM’s Watson Gives Jeopardy A Run For It’s Money” (Response Marketing Blog)

Humans and computers used to be separated by one key aspect: the ability to think critically. Not anymore. Meet Watson: IBM’s smooth-talking supercomputer named after the company’s first chief executive, Thomas J. Watson. Last week Watson was brought to its first true test of cognition in a true American arena: Jeopardy! The silicon superman was pitted against the game show’s two biggest titans of trivia in what some say was a battle for the reputation of humanity. Ken Jennings and Brad Rutter have both proven themselves multiple times to be true grandmasters of the Jeopardy battlefield. Jennings dominated the show for 74 straight games back in 2004, and Rutter holds the record for biggest all-time money winner in the show’s history. Needless to say, Watson seems to have had his work cut out for him. On the contrary.


“Tweet Me! Valentine’s Day in the Twittersphere” (Response Marketing Blog)

Can you hear the love bird chirping? This Valentine’s season, the classic candy of our hearts has taken a leap into the new age of expression: Twitter. NECCO has added two new phrases to their Sweethearts brand this spring that capture our modern ways of showing our love. This year, the phrases “Tweet me” and “Text me” can be found in boxes of the candy manufacturer’s loveable heart-shaped wafers for all to share. Of course this isn’t the first form of digital communication that has been added to the candy. As the internet rose to popularity and higher social usage, the message “E-Mail Me” was added to keep up with the new millennium. All of the above now makes the classic “Fax Me” seem like a relic of an age since passed.


“The Social Media Superbowl” (Response Marketing Blog)

This past weekend marked the end of the NFL season, and sports fans far and wide plopped on the couch to overindulge in chicken wings and nacho cheese until the button on their pants flew off. This weekend’s passing marked yet another Super Bowl that sent fans into a frenzy. However, sports fanatics weren’t the only ones that were preparing for the Sunday showdown.